I'd be very interested to know which "stupid SA memes" you found so offensive. The only places with truly obvious pop culture references are the item list (and I expect to be beaten for a few of those, but it was so worth it); there's a few more in the script, but we did our best to make them as subtle as possible.
As far as "yayifications" goes, I stand by what I said here
: when I had everything scripted out and we just played it "straight", it ended up reading blandly. "Yayifications" and the like bring out certain aspects of Recette's personality that are reinforced (in the original script, mind you) later in the story, and in the end I think the script is stronger for them.
The funniest part is the accusations of "viraling"; as much as I know some people suspect us of doing so, we really haven't been posting on 4chan or any other anonymous sites. The only places I post about the game, for example, are SomethingAwful, Penny Arcade and occasionally the Siliconera blog (by invitation of the owners, mind you). I would
post on NeoGAF as well (since tons of devs post there anyway) but they still haven't activated my account.
Anywhere else, though? Our fans. Literally the only other people we deal with are media outlets directly, just like any other publisher. So if the game has gone "viral", it's because people like it and tell others about it, not through any vile plots on our part.